Two Sides Releases Survey of What Consumers Prefer - Paper or Screens

An interesting look into what consumers of content may prefer for various reasons. Some of the key findings included that 88% of the respondents indicate that they felt they retained more from reading on paper; and that 81% found that print media seemed more relaxing.

You can find this survey online at: http://www.twosidesna.org/US/Two-Sides-releases-results-of-new-US.-survey.---Reading-from-Paper-or-Reading-from-Screens.--What-do-Consumers-Prefer

Two Sides is a global group of companies surrounding the printing and publishing industries whose goal is to promote "sustainability and attractiveness of the Graphic Communications Industry and dispel common environmental misconceptions by providing users with verifiable information on why Print and Paper is an attractive, practical and sustainable communications medium."

To view their website please use this link www.twosides.org.